We can’t do it alone, we wouldn’t dare try. It’s a good thing to know, we have supporters nearby.

Welcome to the Big Book of Care!

The Big Book of Care has been unbelievably fortunate to have the incredible support from all of our partners. With time, energy and dedication, these organizations have taken the Big Book of Care from an inspired concept to a powerful, life-affirming story of human goodness. We are humbled by their support and grateful for their generosity.

Shaw Communications Inc.

Shaw Communications Inc. believed in the Big Book of Care right from the start and provided support every step of the way. Through its SKIP program, Shaw made this national awareness campaign possible, providing advertising on their Canadian and U.S. spill channels at no cost to the Big Book of Care.

Global Television

Global Television gave us talent and creativity through the production of our PSA.  They provided community support through their local news stations to our 17 participating charities and aired our PSA across Canada at no cost to us throughout the month of September.

William Joseph Communications

William Joseph Communications provided clarity, strategy and creativity by graciously offering marketing services to the Big Book of Care. From the campaign concept and digital and print strategy, to website and advertising development, William Joseph has supported the Big Book of Care from the beginning.

Pattison Outdoor Advertising

Pattison provided digital advertising space across Canada at no cost to the children’s cancer organizations in the Big Book or Care.

Sears Canada

Sears Canada is a long-time supporter of children with cancer. As the title sponsor of the Sears National Kids Cancer Ride, Sears Canada annually raises awareness, funds and support for these kids and their families. With its 19,000-strong employee base, Sears has helped Canadian cyclists raise over $9 million since 2008 by fundraising in its corporate, hometown and catalogue stores across Canada. Partnering with the Coast to Coast Against Cancer Foundation, every cent donated to the Sears National Kids Cancer Ride funds research and support programs for childhood cancer.

Corus Entertainment

Corus Radio produced and aired our PSA at no cost on stations across Canada throughout the month of September.

Calgary Sun

Calgary Sun

Sun Media offered print and digital advertising space in their papers across Canada at a fraction of their usual price.